Laura Huggins has spent the past twenty years working in the environmental arena—from writing about global issues at a think tank at Stanford University, to generating free market solutions to U.S. environmental challenges with a group called PERC, to helping create a vast wildlife reserve in Montana with American Prairie Reserve. Laura recently founded Elevate Environmental Solutions where she focuses on the intersection between non-profits and for-profits and seeing how business can do well by doing good for the planet. She has published several books including Environmental Entrepreneurship: Markets Meet the Environment in Unexpected Places.